Research

MarketPulse

This turnkey program provides marketers insightful and timely research on technology and leadership trends. These peer insights are transformed into a thought-leadership research based White Paper—co-branded with IDG—that is used for lead generation across our branded sites.

General Specs

  • 10-12 questions survey development, and fielding.
  • 100 completes, executive reports (ppt/Word), data tables, results presentation for each brand (does not include research WP, additional deliverables or leads)
  • Research Target: mix of IT manager and higher titles; mix of verticals and company sizes; can limit to companies with 100+ employees at no extra cost. Standard business card info for lead gen.

Deliverables

RESEARCH: Client and a Strategic Marketing Services research analyst will develop a primary online research study

  • Survey: 10-15 questions
  • Respondents: 100 respondents
  • Data: data tables and executive summary PowerPoint presentation (client owns)

RESEARCH WHITE PAPER: You provide the direction and data you want to focus on and we’ll do the rest.

  • One, four page White Paper in PDF format
  • Syndicated for lead generation
  • LEAD GENERATION: Guaranteed lead quantities for your MarketPulse White Paper
  • 250 leads over 90 days
  • Standard business card data collected

MarketPulse Premium

  • SAME AS ABOVE with a more robust survey of 15-20 questions.

MarketPulse Power Pack

SAME AS ABOVE PLUS:

CUSTOM WEBCAST: Strategic Marketing Services professionally moderated and produced on demand audio webcast

  • SMS moderator will speak to the tenets of the MarketPulse Research and White Paper
  • Client provides the speaker(s)
  • 20-45 minute audio on-demand Webcast
  • 8-10 weeks production time

LEAD GENERATION: Guaranteed lead quantities for your MarketPulse White Paper and Webcast.

  • 400 leads over 90 days (aggregate total)
  • Standard business card data collected

Program Schedule

In-Market Duration: 12 weeks
Production Timeline: 8-10 weeks

Upgrade Options

  • eBook White Paper format (interactive PDF or PWF)
  • Infographic
  • Longer form White Paper
  • Executive roundtable event series
  • Community threading services
  • eNewsletter campaigns
  • Follow-up in-depth interviews
  • Custom videos or webcasts