General Specs

• 10-12 questions survey development, and fielding.
• 100 completes, executive reports (ppt/Word), data tables, results presentation for each brand (does not include research WP, additional deliverables or leads)
• Research Target: mix of IT manager and higher titles; mix of verticals and company sizes; can limit to companies with 100+ employees at no extra cost. Standard business card info for lead gen.

Deliverables

RESEARCH: Client and a Strategic Marketing Services research analyst will develop a primary online research study

• Survey: 10-15 questions
• Respondents: 100 respondents
• Data: data tables and executive summary PowerPoint presentation (client owns)

RESEARCH WHITE PAPER: You provide the direction and data you want to focus on and we’ll do the rest.

• One, four page White Paper in PDF format
• Syndicated for lead generation
• LEAD GENERATION: Guaranteed lead quantities for your MarketPulse White Paper
• 250 leads over 90 days
• Standard business card data collected

MarketPulse Premium

• SAME AS ABOVE with a more robust survey of 15-20 questions.

MarketPulse Power Pack

SAME AS ABOVE PLUS:

CUSTOM WEBCAST: Strategic Marketing Services professionally moderated and produced on demand audio webcast

• SMS moderator will speak to the tenets of the MarketPulse Research and White Paper
• Client provides the speaker(s)
• 20-45 minute audio on-demand Webcast
• 8-10 weeks production time

LEAD GENERATION: Guaranteed lead quantities for your MarketPulse White Paper and Webcast.

• 400 leads over 90 days (aggregate total)
• Standard business card data collected

Program Schedule

In-Market Duration: 12 weeks
Production Timeline: 8-10 weeks

Upgrade Options

• eBook White Paper format (interactive PDF or PWF)
• Infographic
• Longer form White Paper
• Executive roundtable event series
• Community threading services
• eNewsletter campaigns
• Follow-up in-depth interviews
• Custom videos or webcasts