Research
MarketPulse
This turnkey program provides marketers insightful and timely research on technology and leadership trends. These peer insights are transformed into a thought-leadership research based White Paper—co-branded with IDG—that is used for lead generation across our branded sites.
General Specs
- 10-15 question survey
- 100 completes, executive reports (ppt/Word), data tables, results presentation for each brand (does not include research WP, additional deliverables or leads)
- Research Target: mix of IT manager and higher titles; mix of verticals and company sizes; can limit to companies with 100+ employees at no extra cost. Standard business card info for lead gen.
Deliverables
RESEARCH: Client and a Strategic Marketing Services research analyst will develop a primary online research study
- Survey: 10-15 questions
- Respondents: 100 respondents
- Data: data tables and executive summary PowerPoint presentation (client owns)
RESEARCH WHITE PAPER: You provide the direction and data you want to focus on and we’ll do the rest.
- One, four page White Paper in PDF format
- Syndicated for lead generation
- LEAD GENERATION: Guaranteed lead quantities for your MarketPulse White Paper
- 250 leads over 90 days
- Standard business card data collected
MarketPulse Premium
- SAME AS ABOVE with a more robust survey of 15-20 questions.
MarketPulse Power Pack
SAME AS ABOVE PLUS:
CUSTOM WEBCAST: Strategic Marketing Services professionally moderated and produced on demand audio webcast
- SMS moderator will speak to the tenets of the MarketPulse Research and White Paper
- Client provides the speaker(s)
- 20-45 minute audio on-demand Webcast
- 8-10 weeks production time
LEAD GENERATION: Guaranteed lead quantities for your MarketPulse White Paper and Webcast.
- 400 leads over 90 days (aggregate total)
- Standard business card data collected
Program Schedule
In-Market Duration: 12 weeks
Production Timeline: 8-10 weeks
Upgrade Options
- eBook White Paper format (interactive PDF or PWF)
- Infographic
- Longer form White Paper
- Executive roundtable event series
- Community threading services
- eNewsletter campaigns
- Follow-up in-depth interviews
- Custom videos or webcasts