Editorial Sponsorship
Monthly Tech Spotlight
IDG’s award-winning B2B editorial team amasses their collective brain trust to dive deep into a top-of-mind topic each month, covering it from the varying perspectives of the entire tech buying team. This content, combined into the Tech Spotlight series runs across IDG’s five B2B branded editorial sites and includes co-branded companion content.
General Specs
Awareness
- 100% ownership of digital advertising across all Tech Spotlight articles, across all sites, for one calendar month
Thought Leadership
- 28-page interactive Tech Spotlight ebook combining editorial content and sponsor material (4 pages of ads, advertorials or other assets)
- 1-hour Tech Spotlight Twitter chat featuring 2 influencers
- Sponsored Webcast syndicated for lead generation hosted for 3 months featuring an IDC Analyst and an IDG content strategist
Lead Generation
- 350 Leads delivered over three months: IT Director +, Company size 100+, All industries
*limit 1 sponsor per month/topic * Turnkey- no client involvement
Program Schedule
Production: 5-6 weeks (Twitter chat, eBook, Webcast)
In-Market Duration:Roadblock 1 month; Lead Gen 12 weeks