IDG’s Native Playlist is designed to allow for modern native storytelling through integration with one of our IDG brands. Using linear narratives that have their own focus, but support the larger story, your message is showcased using multiple content assets to create increased engagement. Content is presented in a logical manner to support a brand to demand strategy, and visitor’s follow a path, starting with awareness content, which funnels down into gated assets.

General Specs


  • Format: Linear scrolling content which also includes chapters for additional navigation
    • Includes two (2) different package options: Thought Leadership Package or Native to Nurture Package
  • Alignment to B2B and B2C brands
  • Up to 3 narratives, 12 assets max per narrative
    • Overview of the narratives located on the right sidebar of the page, and each have a different theme
    • Linear narratives – collection of content with a concrete beginning, builds with various chapters that add to the story, and ends in a solid conclusion
  • Allows for use of client-supplied assets with IDG custom created content. Can also include IDG editorial content

Program Schedule

In-Market Duration: 3 months


  • CONTENT: Multiple engagement events within a playlist (progression from top, mid and lower funnel content)
  • LEAD GENERATION: High quality engagements across key accounts, net new leads against accounts
  • BRAND LIFT: awareness, consideration and intent (NOTE: only if supported/measured via outside survey)
  • Type: Lead Generation, Native Advertising

View our glossary of ad terms.

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