Account-Based Marketing

Neon

Take the guesswork out of your targeting efforts with Neon from IDG. Neon delivers unrivaled intent intelligence and reveals trending accounts on the topics most relevant to you. For the first time, IDG’s first-party data insights, including human-verified connections, are available to you. Neon improves your targeting outcomes and gives you access to IDG’s 300M+ audience profiles.

Program Details

  • Client defines intent topics
  • Client selects account volume
  • Client provides 1,000+ Target Account List (if desired), ideal company size, and industry targets
  • Weekly reporting includes:
    • Account Name, Industry, Company Size, Company Location, Topic Engagement, Account Intent Score & Surge Date
  • Neon+ includes dynamic reporting as well as leads
    • Build the criteria for your Neon intent report
    • Access to trending account data
    • Receive weekly spreadsheets with updated intent intelligence
    • Share your relevant assets with the right accounts
    • Fill your pipeline with leads from trending accounts
    • Track campaign progress on your Neon dashboard
  • Neon 360 includes dynamic reporting, leads, and targeted display
    • Surround trending accounts with targeted ads
    • Weekly spreadsheets with updated intent intelligence
    • Receive access to trending account data
    • Share your relevant assets with the right accounts
    • Fill your pipeline with leads from trending accounts
    • Track campaign progress on your Neon dashboard