Content Services

Podcasts provide listeners with personal, easy to consume information on the go. This on-demand technology is conducive to the fast-paced work culture of IT decision-makers and with the episode structure, your target market will continue to return and be engaged throughout the series. The Podcast Series from IDG provides content strategy and project management to deliver five episodes aimed at establishing thought leadership.

General Specs

  • Establish thought leadership with engaging content aligned to your marketing pillars/objectives
  • Growth of a concept your organization is trying to execute
  • Additional opportunities to amplify your findings through social activity, advertising, and content marketing initiatives

Deliverables

  • 5 episodes: each 10-30 min in length
  • Includes design, production, and set-up of dedicated podcast (Soundcloud) channel and a dedicated microsite
  • Content strategy and alignment to marketing pillars/objectives
  • Includes audio production and recruitment of host and speaker
  • Per episode: Pre/Mid/Post podcast sponsorship promo
  • Integration and co-branding across IDG TechTalksocial channels
  • 3 month social media advertising campaign (SMartads) driving to podcast series/episodes
  • Native integration across IDG with focus on one IDG brand
  • Five (5) 250 word custom blog posts; one (1) per episode with podcast embedded
  • Guaranteed KPIs (10,000 page views, 3,000 clicks, 1.5M impressions and 300,000 RON promotional impressions)
  • Dedicated Team
  • Bi-weekly reporting inclusive of daily trend in plays by episode (trend chart), total podcast plays by episode (pie chart), plays by day of week (map chart), Brandpost impressions/CTR, Smart Ads + Landing Page views/impressions/time on site.
  • Content ownership rights

Program Schedule

Estimated Production Time:

  • 6-8 weeks

Program Duration:

  • 3 months

Reporting

Podcast Reporting includes:

  • Total Podcast Plays with Daily Trend (trend chart)
  • Daily Trend in Plays by Episode (trend chart)
  • Total Podcast Plays by Episode (pie chart)
  • Plays by Day of Week (map chart)

Landing Page  Reporting Includes:

  • Page views
  • Impressions
  • Time on site

Blog Posts

  • Page views
  • Time on page

Social Media Advertising (SMart Ads)

  • Number of clicks
  • Engagement rate

Guaranteed KPIs over 90 days:

  • 3,000 clicks
  • 300,000 promotional impressions
  • 15,000 page views
  • Category: Marketing Services
  • Type: Content Services

View our glossary of ad terms.

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