Content Services

Review Boost

Independent product reviews are the 2nd most relied upon source when making technology product purchase decisions. Consumers rely on IDG’s quality B2C editorial reviews for best-in-class independent technology advice and expertise. Increase readership of your product review by driving traffic and views to the article.

General Specs

Program Details:

  • All reviews include a link to buy the product for increased sales
  • IDG promotes an existing editorial product review by utilizing:
    • Content recommendation modules run across IDG sites and the wider web
    • A high-impact welcome ad that runs for 2 days on one selected site, (PCWorld, Macworld or TechHive)
      • 640×480 creative supplied by the client*
      • Estimated 10k-20k impressions depending on site
    • Promotion in two Deal Newsletters
      • Includes a 300×250 banner supplied by the client*
      • 40k – 75k+ subscribers per newsletter depending on site
  • Added Value: A spot in the “Deals” section on the selected B2C site**

*IDG ad unit production available for an additional $2k fee

**A product deal must be made available to post

This product applies to pure unbiased editorial reviews – no custom/supplied content

Program Schedule

Ads remain live until impression goal is met