Social

SMartAds

SMartAds uses IDG’s 1st party data and unmatched audience intelligence to analyze the right messages and placements on social networks such as Facebook, Twitter, and LinkedIn. Our experts create a series of ads with customized copy and imagery tailored for specific social platforms, allowing for creative testing and optimization. Whether as a standalone service or part of an integrated program, SMartAds can drive awareness, content engagement and quality traffic to your site.

General Specs

Facebook, Twitter and LinkedIn

  • 1,333 guaranteed clicks

LinkedIn ONLY

  • 800 guaranteed clicks

Target Account List

  • Minimum of 1,000 accounts

Deliverables

  • Client supplies up to two (2) links per program
  • IDG creates four (4) ads per social platform
  • Dedicated team: Social Strategist, Art Director and Program Manager
  • SMartAds deployed on IDG Tech Talk’s social channels using IDG 1st party data
  • Guaranteed KPI: Link Clicks
  • Reporting delivered via DOMO and inclusive of clicks, CTR, engagement, engagement rate and impressions

Program Schedule

Production: 3-4 weeks

In-Market Duration: 1 month minimum

Upgrade Options

  • SponsoredPosts
  • Brandpost
  • Crowd Sourced Content
  • Visual Snack Pack
  • Social Shout Out