Presented on IDG sites (CIO, CSO, Computerworld, InfoWorld, ITworld & Network World) your content will be promoted in the same way as IDG editorial articles, but will drive users to your content where you have it hosted. Sponsored Posts appear within the editorial crawl and are based on supplied text/images.

General Specs

Company Name

  • As it should appear on the page

Promotional Impressions

  • Headline – 90 characters max (may implement up to 2 headlines per article for A/B testing)*
  • Preview Text – 200 characters max (including spaces)
  • Preview Image (may implement up to 2 images per article for A/B testing)*
    • File Formats & Size – PNG, JPG/200w x 133h (px)
  • Hosted Asset URLs (3 max)

*A/B Testing allows for 2 headlines OR 2 images per article promoted


SponsoredPost URL
3rd Party Tracking (optional)

  • Tracking ad rendered pixel URL or HTML tracking code
  • Tracking Requirements – 1×1 impression tracker and/or clickthrough tracker
  • Accepted Tags (Ad Servers) – All accepted (i.e., DFA, Atlas, Media Mind)
  • Reporting Access – If billing off 3rd party numbers, IDG requires reporting access or an automated report provided weekly during campaign flight


  • Clicks, impressions, click thru rate
  • Category: Audience, B2B, B2C, Marketing Services
  • Type: Content Services, Native Advertising

View our glossary of ad terms.

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