Sponsored Posts

Generate awareness and drive users to content on your site through native promotions across IDG’s owned and operated sites. Sponsored Posts are served in the editorial crawl and within articles in the same way IDG editorial content appears across our sites.

General Specs

Company Name

  • As it should appear on the page

Promotional Impressions

  • Headline – 90 characters max (may implement up to 2 headlines per article for A/B testing)*
  • Preview Text – 200 characters max (including spaces)
  • Preview Image (may implement up to 2 images per article for A/B testing)*
  • File Formats & Size – PNG, JPG/ 800 x 532px recommended
  • Hosted Asset URLs (3 max)

*A/B Testing allows for 2 headlines OR 2 images per article promoted


SponsoredPost URL
3rd Party Tracking (optional)

  • Tracking ad rendered pixel URL or HTML tracking code
  • Tracking Requirements – 1×1 impression tracker and/or clickthrough tracker
  • Accepted Tags (Ad Servers) – All accepted (i.e., DFA, Atlas, Media Mind)
  • Reporting Access – If billing off 3rd party numbers, IDG requires reporting access or an automated report provided weekly during campaign flight