Content

Technology Dossier Program

IDG’s Technology Dossier program uses a combination of custom content, trusted editorial or client-supplied content, and has an option to enhance the message with premium IDC analyst insight to create a comprehensive primer on tech solutions or trends. This turnkey program provides a high-interest campaign across IDG websites that will position your brand as the leading solution for your customers.

Deliverables

BASIC PACKAGE

  • DOSSIER: A custom developed and professionally written and designed document which includes concept, outline, writing, editing, design and layout.
    • One, ten-page PDF document that includes fully-designed cover, table of contents and articles:
      • Five pages of repurposed existing editorial content from IDG editorial sites OR your supplied content (White Papers, case studies, reports, etc.)
      • Five pages of custom produced content
    • Co-branded with Strategic Marketing Services (SMS) logo or private labeled
    • Syndicated for lead generation
  • LEAD GENERATION: Guaranteed lead quantities for your Technology Dossier
    • 300 total leads over 90 days

PREMIUM TECH DOSSIER: ANALYST VOICE

Leverages an IDC Analyst for premium, research-driven content in addition to custom thought leadership content from IDG’s content experts.

  • DOSSIER: A custom developed and professionally written and designed document which includes concept, outline, writing, editing, design and layout.
    • One, ten-page PDF document that includes fully-designed cover, table of contents and articles:
      • Five pages of custom-produced content
      • Five pages of content based on existing IDC Research
    • Client receives licensing for 12 months.
  • LEAD GENERATION: 300 leads over 90 days.

Program Schedule

BASIC PACKAGE:

In-Market Duration: 12 weeks
Production Timeline: 8-10 weeks

Upgrade Options

  • Longer form Dossier
  • e-Book Dossier format (interactive PDF or PW F)
  • Additional lead criteria
  • e-Newsletters
  • Supplemental articles