Ad Unit

Traditional Banners

Banner advertisements, including leaderboard and IMU, on IDG sites, are an excellent way to surround your promotions with our quality editorial content. Reach the decision-maker prospects you want and need and link them directly to your site.

Initial Dimensions

728x90 (Leaderboard), 300x250 (IMU), 300x600 (Half Page Ad), 300x250 or 640x480 (Slideshow Interstitial Unit) 970x250 (Billboard)

Implementation Notes & Best Practices

  • Traditional banners can be trafficked as Images, or 3rd Party tags (i.e. Atlas, Mediaplex, DFA, MediaMind, etc.)
  • Looping is allowed; 3 loops maximum.
  • 3rd party tags must be live upon submission to ensure thorough testing.
  • Creative should function properly on all publicly released browsers and operating systems. We will not be responsible for troubleshooting creative with compatibility issues and reserve the right to filter conflicting browsers and operating systems if they negatively impact the user experience. Be aware that compatibility issues may impact our ability to meet the contracted goals.

Client-Supplied

  • Image banners – Accepted files: JPG, GIF, PNG. Click URL must be provided for image banners.
  • 3rd party tags – Javascript tags accepted. No iFrames. If creative is rotated through the tag without notification, we reserve the right to pause the creative. This may impact our ability to meet the contracted goals. DFA tags must include the Internal Redirect version of the tags.
  • HTML5 tags – We can accept DFA Internal Redirect tags that call HTML5 creative, as well as other 3rd party tags (JavaScript only, no iFrames).

Creative Guidelines

  • Max Initial File Load Size is 40 KB for image files. 200KB is the max initial file load size for 3rd party tags
  • Max Additional Initial File Load Size for OBA Self-Reg Compliance: 5 KB
  • Subsequent Max Polite File Load Size: 95 KB for 3rd party tags
  • Max Video & Animation Frame rate: 24 fps
  • Maximum Animation Length: 15 seconds
  • Audio Initiation: Must be user-initiated (on click: mute/un-mute); default state is muted
  •  Submission Lead-Time: 3 business days before the campaign start date

Original Video Formats

.mpg

Max Initial File Load Size

40 KB

Max Additional Initial File Load Size for OBA Self-Reg Compliance

5 KB

Subsequent Max Polite File Load Size

95 KB for 3rd party tags

Max Video & Animation Frame rate

24 fps

Maximum Animation Length

15 seconds

Audio Initiation

Must be user initiated (on click: mute/un-mute); default state is muted

Submission Lead-Time

3 business days before campaign start date

Reporting