Twitter Chat

Build credibility and showcase your position as a thought leader with IDG’s popular Twitter Chats. By sponsoring a Twitter Chat, sponsors will have an opportunity to engage with industry leaders and increase brand recognition. Following the conversation, IDG will write a custom article hosted on an IDG site recapping the Twitter Chat.

General Specs

  • Live Twitter discussion organized with #hashtag
    • Guarantees – 500 page views on the article, 50 participants* in Twitter Chat

*Participants are defined as anyone who uses the Twitter Chat hashtag (i.e. chat attendees, retweets, favorites)

Deliverables

  • Sponsor mentioned during the opening and closing remarks of the Twitter Chat and during promotional activities
  • Sponsor representatives may participate in the conversation
  • Twitter Chat includes influencer moderator provided by IDG
  • Social analysis (audience and topic trends), question development, social content creation (where needed), #hashtag management & audience promotions.

Program Schedule

In-Market Duration: 12 weeks (article hosting)

Production: 2 weeks

Upgrade Options

  • SMart Advertising
  • Advocacy Accelerator
  • Custom content development
  • Influencer Outreach