Build credibility and showcase your position as a thought leader with IDG’s popular Twitter Chats. By sponsoring a Twitter Chat, sponsors will have an opportunity to engage with industry leaders and increase brand recognition. Following the conversation, IDG will write a custom article hosted on an IDG site recapping the Twitter Chat.
- Live Twitter discussion organized with #hashtag
- Guarantees – 500 page views on the article, 50 participants* in Twitter Chat
*Participants are defined as anyone who uses the Twitter Chat hashtag (i.e. chat attendees, retweets, favorites)
- Sponsor mentioned during the opening and closing remarks of the Twitter Chat and during promotional activities
- Sponsor representatives may participate in the conversation
- Twitter Chat includes influencer moderator provided by IDG
- Social analysis (audience and topic trends), question development, social content creation (where needed), #hashtag management & audience promotions.
In-Market Duration: 12 weeks (article hosting)
Production: 2 weeks
- SMart Advertising
- Advocacy Accelerator
- Custom content development
- Influencer Outreach