Programmatic Challenges and Solutions for a Growing Market [Infographic]

 

New research by IDG TechNetwork shows that although worldwide programmatic buying is expected to reach $56.1 billion in 2019,  marketers are still facing challenges with scale, depth and trust regarding campaign performance. 55% of programmatic buyers say viewability is the most significant challenge for buyers in the private marketplace.

Marketers are taking operational, reputation and targeting measures in order to combat marketplace challenges and increase the effectiveness of their campaigns. View the infographic below for key highlights on the top programmatic buying challenges, top factors for programmatic success and how marketers are combating viewability and fraud.

Want more programmatic trends? Download the IDG TechNetwork Programmatic Buying Study

 

Share:

More From the Blog

12/16/2020
4 Social Media Marketing Trends to Carry into 2021
Marketing Tactics, Social
12/02/2020
Get to Know IDG’s Highly Connected Consumer Audience
Marketing Tactics, Research Topic
11/03/2020
4 Email Marketing Tricks from INBOUND
Content Marketing, Marketing Tactics