Programmatic Challenges and Solutions for a Growing Market [Infographic]
By: IDG | 05/18/2017
New research by IDG TechNetwork shows that although worldwide programmatic buying is expected to reach $56.1 billion in 2019, marketers are still facing challenges with scale, depth and trust regarding campaign performance. 55% of programmatic buyers say viewability is the most significant challenge for buyers in the private marketplace.
Marketers are taking operational, reputation and targeting measures in order to combat marketplace challenges and increase the effectiveness of their campaigns. View the infographic below for key highlights on the top programmatic buying challenges, top factors for programmatic success and how marketers are combating viewability and fraud.