The Role of Predictive Technologies in Marketing

Marketing technology has changed the way marketers identify and interact with their customers and prospects. Using intent data, top marketers are embracing predictive technologies to spotlight their best prospects, identify the next logical step in the purchase cycle, and understand customers’ digital body language to identify when they are most receptive to outreach.

During recent IDG CMO Perspectives conversations, five marketing executives shared how their organizations are using predictive data to engage with their prospects and customers in a more strategic way. Hear from:

 

Learn how IDG can help you drive ROI with the customers that matter most with our Account Based Marketing solutions.

View More IDG CMO Perspectives Videos

Share:

More From the Blog

11/18/2021
IDG CMO Perspectives: Aerospike
CMO Perspectives, Marketing Tactics
11/17/2021
Tech Events in 2022: Digital, In Person or Both?
Events, Marketing Tactics
11/12/2021
The Ascension of Security…Finally
Content Marketing, Marketing Tactics