IDG CMO Perspectives: Sara Spivey, CMO, Bazaarvoice
By: IDG | 06/12/2017
Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.
Other interview highlights include:
Reaching the right audience starts with definition and segmentation. (0:13)
Why Bazaarvoice makes sure prospects are further down the funnel before sending to sales. (0:35)
- Using data to deliver more catered customer experiences. (1:19)
- How Bazaarvoice uses data collected from interactions with consumer content. (1:54)
- Why there is still value in face-to-face events. (3:18)
- Sara’s reading recommendations for marketing and sales executives. (3:53)
IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.