Trending: The Real Tangible Benefits of Influencer Marketing
By: IDG | 09/14/2015
When it comes to marketing, there’s no point in promoting your brand unless you’re targeting the right audience. This is where influencer marketing comes in. Despite the extra time and budget, influencers create a powerful, targeting endorsement for your content. Learn more about the strengths behind influencer marketing:
- 80% of all B2B purchases involve some form of word-of-mouth recommendation (and influencers can play a huge part in this).
- Due to their presence and knowledge, influencers greatly improve social media engagement.
- Read the full article
If you would like to learn more about influencers and how IDG Enterprise can help begin your influencer marketing strategy, please contact Sue Yanovitch, VP of Marketing, IDG Enterprise at firstname.lastname@example.org for information on our Crowd Sourced Content program.