Gordon is responsible for client program analytics and reporting in addition to creating and optimizing business intelligence solutions for the Global Strategic Marketing Services division of IDG. He is a key resource to both Clients Solutions and Customer Experience teams as a client-facing subject matter expert.
Gordon was recently SVP/Marketing Strategy at Digital Bungalow, a full service digital agency. He was responsible for sales development, account management and digital marketing. Gordon was previously CMO/Account Strategist at King Fish Media, a content marketing agency.
Previously, he was Group Marketing Director for the CMP Channel Group (Now The Channel Company), responsible for marketing CRN, face-to-face events and webcasts.
Prior to CMP, Gordon was Executive Director of Marketing and Research at Ziff Davis Media, where he headed the marketing and research function of PC Magazine and eWeek. Gordon started his career in marketing and research at IDG.
Gordon is also an adjunct faculty member at the Endicott College Van Loan Graduate School teaching marketing strategy and digital marketing to MBA students and is a member of the Corporate Advisory Board
Gordon has a B.S. in Psychology from the University at Albany, an MBA from Northeastern University and completed Stanford Business School’s executive education program in marketing management.