Julie Ekstrom has shaped business development strategy and excelled in media sales for more than 15 years, primarily in tech media. As Senior Vice President, Sales at IDG, Ekstrom brings her media strategy expertise to the benefit of technology marketers in the development of converged marketing campaigns across IDG’s premium media brands and across channels: digital, social, events and strategic marketing services. Located in IDG’s San Francisco office, Ekstrom sits on the Senior Leadership Team for IDG.
Ekstrom returned to IDG in June 2014 after holding senior sales leadership roles at CBS Interactive B2B and TechTarget. She had previously been with IDG Enterprise’s InfoWorld as National Advertising Online Sales Director. Throughout her career she has excelled at adopting and embracing new media, having developed a strategy for InfoWorld online in the early 2000s, as well as leadership roles overseeing demand generation and custom advertising opportunities.
Beyond IDG, Ekstrom is seen as a resource and sought after speaker for other events and customers on issues surrounding media, marketing and technology having spoken at such industry events as Unisys Universe and HP’s Marketing Summits.
Ekstrom is a graduate of California State University at San Jose with a B.S. in Journalism.