Michael Latchford brings more than 12 years digital media and technology experience to his role as Vice President, Alliance Marketing Services. In his current role Latchford is responsible for helping customers elevate their value to their partners with turnkey initiatives, creating unique programs and providing marketing services. This approach provides marketers with impactful ways to leverage their market strength for their partners’ benefit and strengthen their partner alliances.
Prior to joining IDG Enterprise in 2013, Latchford held a variety of executive and digital sales positions at media companies including IDG Global Solutions, Phoenix Media and Reed Business Information. In 2006 he built the Phoenix Interactive division and coached the sales team on building digital plans. He expanded his areas of expertise at IDG Global solutions where he successfully orchestrated global integrated programs for leading IT companies. Through his career he established a strong digital repertoire and has expanded that knowledge to encompass media transformation with social, mobile, lead generation, event and consultative expertise.
Latchford received his B.S. from Suffolk University in Boston and earned an IAB Digital Media Sales Certification.