Tech Marketers Embrace Social Media

According to our Tech Marketing Priorities study, metrics are crucial to social media marketing. While 3/4 of tech marketers are leveraging social media as part of their marketing strategy, 64 % state measurement/ROI is still a top concern when initiating a social media campaign.   Watch the one minute video below to understand how tech marketers intend to incorporate social media in 2015 and beyond.


More From the Blog

IDG CMO Perspectives: Aerospike
CMO Perspectives, Marketing Tactics