IDG TechNetwork helps tech marketers keep one-step ahead of the rapidly evolving digital market. We reach a focused audience of the top technology buyers and enthusiasts with our media brands, publishing partners and sophisticated intent data—building engagement and delivering strong ROI results.
Reaching over 20 million tech buyers, our popular flagship sites include PCWorld, Macworld, TechHive and Greenbot.
IDG TechNetwork named "Most Innovative Publisher” by The Drum. Powerful programmatic private marketplace. Robust first-party data. Unmatched global scale.
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IDG TechNetwork delivers premium technology audiences at scale, without sacrificing quality.
Strict quality control standards ensure advertisers are only associated with premium content in a brand-safe environment. We maintain partnerships with data, rich media and ad verification partners to ensure best-in-class service solutions for our clients.
Our deep relationship with active consumers and influential business professionals allows for a unique opportunity for tech marketers to engage with their target audiences.
Reaching over 100 million engaged consumers, IDG TechNetwork is an authoritative resource for technology-related entertainment, news and culture.
$ 78,115 HHI
71% College Degree+
56% Male/44% Female
$1,855 in annual tech purchases
94% Passionate about technology
89% Provide advice on technology to friends and family
71% Early Adopters
58% Willing to pay more for cutting edge products
Source: comScore October 2016; IDGTN Audience Research Study 2015
The IDG TechNetwork audience of 50 million business and technology influencers turn to our sites for the latest information to stay competitive and informed.
71% Involved in purchasing IT/Tech for their organizations
$81MM in cumulative annual technology enterprise purchases
IT/Tech Role: 70%
Decision Makers: 34%
Our in-house creative specialists develop out-of-the-box digital ad formats that will improve campaign efficiency by reducing production costs and time to market — an innovative means to drive engagement. Check out our custom ad library for marketing objectives solutions.
Access the latest white papers, research, webcasts, case studies and more covering a wide range of topics important to tech marketers.
Reaching over 20 million tech buyers, PCWorld, Macworld, TechHive and Greenbot provide users with the technology news, analysis and guidance they need – at home, at work and on-the-go. We provide our partners with marketing services to engage our audiences with dynamic opportunities that deliver results.
We launched our private marketplace, the industry’s first tech-focused private ad exchange, to efficiently and effectively deliver upon the global buying needs of technology advertisers.
Our programmatic marketplace is a unified platform solution that delivers:
Our Private Marketplace is a transparent solution for all agencies, trade desks and DSP’s to access quality inventory in an intelligent manner across a variety of media platforms and ad packages.
Leveraging IDG’s global audience and decades of technology expertise, we have developed a community of high-quality technology and non-endemic publishers that is unmatched in the market.
Benefits:
