IDG CMO Perspectives: Tim Minahan, CMO and SVP, Citrix (Part 2)

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix uses data to predict customer needs and engagement readiness, Citrix’s content marketing approach and the importance of industry events in building credibility and long-term relationships with new audiences.

Other interview highlights include:

  • How Citrix uses propensity modeling to increase the effectiveness of their account-based marketing programs. (0:18)
  • Citrix’s content marketing approach and the importance of aligning assets to the different stages of the buying cycle for optimal engagement. (1:07)
  • How to build credibility and long-term relationships with new personas early in their buying cycle. (2:11)
  • Tim’s reading recommendations for marketing executives. (3:27)


View More CMO Perspectives Videos

 

Share:

More From the Blog

10/21/2021
Marketing in a Cybersecurity Driven World
CMO Perspectives, Marketing Tactics
09/16/2021
There’s No Looking Back – The Future of Business is Digital
Digital Transformation, IT Decision-Maker
09/01/2021
What Tech Buyers Value Most During Vendor Engagement
IT Buyers Journey, Marketing Tactics