Tools for Marketers

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled our resource library of blogs, research and marketing tools all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

Filter Library
clear all

Preferred Content Types for APAC Tech Buyers

Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on […]

14 Data & Analytics Bloggers to Follow Today

Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. […]

Understanding RTO in the Post-Vaccine Era

When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated […]

2021 Data & Analytics Executive Summary

Based on the 2021 IDG Data & Analytics study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) have […]

2021 Data & Analytics Study

Due to their problem-solving and predictive capabilities, data & analytics tools became essential throughout the past year as hospitals worked to protect […]

CIO Tech Poll: Tech Priorities 2021

As businesses continue to bounce back from the past 15 months and build out their strategy for the upcoming year, IT decision-makers […]

MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex […]

CIO Pandemic Business Impact Study – Looking Forward

This study, the third in a series that has taken the pulse of tech decision-makers throughout the pandemic, turns the corner to […]