Tools for Marketers

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled our resource library of blogs, research and marketing tools all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

Filter Library
clear all

CIO Role Expands into the Customer Experience [Infographic]

Looking ahead to the business initiatives that will drive the most IT investment throughout 2021, CIOs rank transforming existing business processes, increasing […]

Insight into the Priorities of APAC Security Leaders

This Asia-Pacific region specific IDG Security Priorities executive summary provides insight into how the global pandemic prompted APAC security leaders to re-evaluate how they […]

Spotlight: Women Leading Tech Marketing

To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders […]

MarketingFit Guide to Virtual Events

While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the […]

MarketingFit Guide: Marketing Your Data & Analytics Tools and Solutions

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & […]

Tech Marketing Survey: More Digital, More Metrics that Matter

Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or […]

Technology Content Marketing: Benchmarks, Budgets, and Trends

How does your content marketing strategy compare to the competition? Content Marketing Institute’s Technology Content Marketing: Benchmarks, Budgets & Trends report explores […]

4 Essential Elements to Incorporate into your ABM Strategy

While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the […]