loading icon

CIOs Embrace Strategist Charter as Digital Business Matures


IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO white paper shares data from the 2019 research, as well as insight from current CIOs, to explore the strategic role of the CIO along with their priorities […]

MarketingFit Guide: Marketing Your Technology to Millennials


More than one-third of the current workforce are millennials, surpassing Generation X in 2015 to become the largest share of the labor pool. Based on key IDG research studies, Role & Influence of the Technology Decision-Maker and Customer Engagement, this white paper will provide an understanding of how millennial ITDMs are involved in the tech buying process – whether […]

Digital Transformation Raises the Bar and the Rewards


The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related downloaded content has provided value to tech decision-makers in the last 12 months, revealing that tech marketers have some work to do when it comes to content […]

CIOs Advance their Strategic Role


With digital transformation well under way, IT leaders are expanding their business strategy responsibilities, identifying new areas of growth and playing a hand in driving profitability. This executive summary dives into the key findings from CIO’s 2019 State of the CIO research to help explain the new roles and initiatives that IT executives are leading. […]

2019 State of the CIO


CIO’s 18th annual State of the CIO survey was conducted with the objective of understanding how the role of the CIO continues to evolve in today’s business climate and to help define the CIO agenda for 2019. The data this year found that the CIO is continuing on 2018’s momentum and adding with new responsibilities […]

The Future of Security: Security Priorities Webcast


Security continues to be a top issue for organizations. To have in-depth conversations about the security landscape, tech marketers need to understand the evolving security roles and technologies organizations are investing in. Fortunately, CSO’s SVP/Publisher, Bob Bragdon, is here to share the insights you need. Straight from the Security Priorities Breakfast in Palo Alto, CA […]

A Guide to the CIO’s Tech Priorities & Spending Plans


This executive summary, based on the CIO Tech Poll: Economic Outlook 2018 and CIO Tech Poll: Tech Priorities 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines CIOs’ investment strategies and where IT leaders will be spending their money in 2019. Download the summary for […]

CIO Tech Poll: Tech Priorities 2019


The CIO Tech Poll: Tech Priorities 2019 research provides insight into the CIO’s 2019 agenda, specifically technology budget and investments. This year’s results show growth in tech budgets, anticipated budget allocation for the next 12 months, and the evolving use of emerging vendors. Key findings include: The majority of organizations (57%) anticipate their tech budget […]

2018 Customer Engagement Research


The annual IDG Customer Engagement survey looks at the role content consumption plays in the purchase process for major technology products and services, and provides insights for tech marketers to map their engagement touch-points to customers’ information needs. By looking at how a variety of content types are consumed throughout the purchase process, and the […]

How are Businesses Staying Secure? [Infographic]


From our 2018 Security Priorities research, we know that 44% of organizations have a CSO/CISO. This percentage does change depending on the size and industry of the organization. Learn all you need to know about businesses’ current and upcoming security strategies and how they differ by organizational structure in this infographic. View the infographic below […]

Search Tools For Marketers

Filter Tools For Marketers




I want to learn more about IDG

Please complete all fields below.