Tools for Marketers

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled our resource library of blogs, research and marketing tools all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

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One to One: The MarketingFit Guide to Account Based Marketing (ABM)

Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from […]

Understanding the Internet of Things Purchase Process [Infographic]

According to IDC, the Internet of Things (IoT) market will grow from $685.6 billion in 2019 to $1.17 trillion in 2024. Based […]

MarketingFit Guide: Marketing Your Security Products

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding […]

Marketing Networking Products & Solutions

According to Network World’s 2020 State of the Network research, 59% of IT decision-makers say that their organization’s data center is undergoing […]

Understanding the Networking-Specific Purchase Process [Infographic]

According to Network World’s 2020 State of the Network research, 91% of networking professional say that their working relationship with business management […]

4 Social Media Marketing Trends to Carry into 2021

It goes without saying that 2020 has been a tumultuous year with its fair share of uncertainty. But if one thing is […]

Get to Know IDG’s Highly Connected Consumer Audience

As people remain socially distanced and spending on consumer technologies soars, B2C marketers have a big opportunity to get to know the […]

Marketing Data & Analytics Products & Tools

According to CIO’s Pandemic Business Impact survey, data & analytics is the number one technology that IT leaders expect to invest more […]