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Status of the Digital Business Landscape


This infographic, based on IDG’s 2019 Digital Business research, shares insights into how organizations are evolving to a digital-first approach. The data outlines the top objectives of a digital business strategy, the spending that is tied to digital transformation, how organizations are achieving success due to these changes, and ultimately how this is transforming their […]

2019 Security Priorities Executive Summary


The 2019 Security Priorities executive summary provides insight into the factors that are driving security investment, the solutions and technologies that organizations are investing in to improve their security posture, and where companies are noticing some gaps in their security strategy. This year’s research found that organizations are taking security seriously, as 69% of organizations […]

2019 Security Priorities Study


IDG’s third annual Security Priorities study was conducted to gain a better understanding of the various security projects that organizations are currently focused on and will be prioritizing in the coming year. The research also looks at the challenges that take IT and security executives away from their strategic responsibilities, as well as the factors […]

MarketingFit Guide: Marketing Your Data & Analytics Products


Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2018 Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including: the length, important players, and the role of existing and new vendors. The data also […]

MarketingFit Guide: Keys to an Effective Event Marketing Strategy to Reach Tech Buyers


Events provide a great opportunity to showcase a product or service, build brand awareness, and drive sales. Tech marketers get it…it’s a critical part of a holistic marketing strategy. Successful event marketing means doing your homework before you invest in an event. It’s about knowing where your targets will be and what types of events […]

CIO Tech Poll: Economic Outlook 2019 Executive Summary


This executive summary, based on the CIO Tech Poll: Economic Outlook 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines the business and global factors that have shifted IT budget plans in the past, and ones that are expected to shift budgets in the future. […]

CIO Tech Poll: Economic Outlook 2019


The annual CIO Tech Poll: Economic Outlook research was conducted to gauge how current economic conditions are affecting IT spending plans among IT leaders. The 2019 research reveals that IT budgets will begin to level out as IT executives are focused on balancing innovation and maintaining the status quo. This does not mean, however, that […]

Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age


In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the appropriate time. This video is a guide to assist marketers engage with their customers and create partnerships as organizations navigate through the digital transformation process. […]

MarketingFit Content Marketing Webcast Series


Join us for our MarketingFit Content Marketing Webcast Series with our Experts! Our three-episode webcast series – taught by IDG’s own content, strategy and insight experts – will guide you through creating an effective content marketing strategy. The series will also help you scale your reach and effectively use data and targeting insights to assist your organization in honing […]

2019 Digital Business Executive Summary


Based on the 2019 Digital Business research, this executive summary outlines organizations’ current and future digital-first adoption plans. For most organizations, digital transformation has gone from a leading-edge ambition to a business imperative. IT strategies have become more interwoven with business strategy as companies look for new ways to engage with customers, bring more innovation […]

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