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A Global Look at Shifts in Tech Investments

06/29/2018

Based on CIO’s Tech Poll: Economic Outlook 2018 research, this infographic provides an outline of the factors that affect tech spending and looks at the results by North American and outside of North America. Some key highlights by geographic region include their interest in Blockchain and DevOps, and whether they’re allocating their tech budget towards […]

2018 CIO Tech Poll: Economic Outlook

06/29/2018

The CIO Tech Poll: Economic Outlook 2018 study was conducted to gauge how current economic conditions are affecting tech spending plans among IT leaders. This year’s results revealed new findings on the use of Blockchain, DevOps, and had some interesting differences by global region when it comes to trends and events that will impact tech […]

The State of Digital Business Infographic

06/21/2018

Based on the 2018 IDG Digital Business research, this infographic provides a guide to understanding how organizations are evolving to a digital-first model. The research shows that 89% of organizations have adopted, or have plans to adopt, a digital-first business model – but what are the steps they have to take to get there and […]

Customer-Centric Marketing

04/05/2018

Digital transformation is putting more emphasis on the role of technology in driving the business forward – and IT decision-makers need relevant and educational information more than ever as they determine their digital business strategy. The third in our series of Customer Journey posters, this poster provides insight into the technology purchase process – who’s involved, […]

IDG Customer Journey Research

04/04/2018

For more than 10 years, IDG has been exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. We have continued to evolve the research by highlighting specific technologies, expanding content sources, and more. Here you can find all of the assets you need to […]

2018 Digital Business Survey

04/03/2018

The 2018 IDG Digital Business research was conducted to gain a better understanding of how organizations are evolving to a digital business model in terms of revising technology strategies, changing organizational structures and processes, and innovating to provide a unique customer experience. The results confirm that a digital-first approach is top of mind for tech […]

2018 State of Digital Business Transformation White Paper

04/03/2018

This white paper, based on IDG’s 2018 Digital Business research, provides an understanding of organizations digital transformation plans by outlining the technologies they are adopting and strategies they are implementing to succeed. The study reveals that the majority of organizations have plans to adopt a digital-first business strategy, however only 44% have fully adopted this […]

MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

03/01/2018

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the business. This research white paper explores this process for IT decision-makers at small-medium businesses (SMB; <1,000 employees). Download this white […]

CIOs Shift Digital Transformation Efforts Into High Gear

02/08/2018

CIOs struggle to balance operational excellence and innovation, but they have plans to accomplish just that. Centered around CIO’s 17th annual “State of the CIO” research, this white paper explores the state of the CIO role in today’s business climate and helps to define the CIO’s agenda for 2018. This year’s research reveals that 88% of […]

State Of The CIO 2018 White Paper

02/08/2018

CIOs struggle to balance operational excellence and innovation, but they have plans to accomplish just that. Centered around CIO’s 17th annual “State of the CIO” research, this white paper explores the state of the CIO role in today’s business climate and helps to define the CIO’s agenda for 2018. This year’s research reveals that 88% of […]

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