Tools for Marketers

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled our resource library of blogs, research and marketing tools all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

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Data & Analytics is Driving The Business Forward [Infographic]

According to the 2021 Data & Analytics Study, 61% of IT decision-makers (ITDMs) agree that the pandemic accelerated their organization’s data-driven strategy. […]

IDG CMO Perspectives: Aerospike

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

2021 Digital Business Executive Summary – EMEA Region

Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives EMEA organizations are planning for, […]

Tech Events in 2022: Digital, In Person or Both?

As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and […]

The Ascension of Security…Finally

In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her […]

Security Priorities: A Look Ahead [Infographic]

According to the 2021 IDG Security Priorities research, 91% of organizations are aware of what caused their security incidents in the past […]

How to Turn Your Native Content into Sales Leads

One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]

2021 Data & Analytics Executive Summary – APAC Region

Based on the 2021 IDG Data & Analytics study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in […]