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Technology Content Marketing 2019: Benchmarks, Budgets And Trends

03/14/2019

Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared with one year ago. Download the report to learn: The top 3 most effective content types and formats used by tech marketers Where tech marketers focusing […]

The Marketer’s Guide to Tech Industry Events

02/22/2019

In recent years, industry events have emerged as an increasingly important part of a holistic marketing strategy. Organizations are allocating more of their marketing budgets to in-person events, using the events platform to showcase products, build brand awareness, and drive sales. Our Marketer’s Guide to Tech Industry Events research snapshot outlines the role that industry events play […]

MarketingFit Guide to: Marketing Your Technology to the Retail Sector

02/20/2019

Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with a variety of responsibilities spanning both the IT and business side of retail organizations. Based on key IDG research studies, the State of the CIO research and Customer Engagement survey, this white paper will provide an […]

CIOs Embrace Strategist Charter as Digital Business Matures

02/12/2019

IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO white paper shares data from the 2019 research, as well as insight from current CIOs, to explore the strategic role of the CIO along with their priorities […]

MarketingFit Guide: Marketing Your Technology to Millennials

02/09/2019

More than one-third of the current workforce are millennials, surpassing Generation X in 2015 to become the largest share of the labor pool. Based on key IDG research studies, Role & Influence of the Technology Decision-Maker and Customer Engagement, this white paper will provide an understanding of how millennial ITDMs are involved in the tech buying process – whether […]

Digital Transformation Raises the Bar and the Rewards

01/22/2019

The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related downloaded content has provided value to tech decision-makers in the last 12 months, revealing that tech marketers have some work to do when it comes to content […]

CIOs Advance their Strategic Role

01/17/2019

With digital transformation well under way, IT leaders are expanding their business strategy responsibilities, identifying new areas of growth and playing a hand in driving profitability. This executive summary dives into the key findings from CIO’s 2019 State of the CIO research to help explain the new roles and initiatives that IT executives are leading. […]

2019 State of the CIO

01/17/2019

CIO’s 18th annual State of the CIO survey was conducted with the objective of understanding how the role of the CIO continues to evolve in today’s business climate and to help define the CIO agenda for 2019. The data this year found that the CIO is continuing on 2018’s momentum and adding with new responsibilities […]

The Future of Security: Security Priorities Webcast

01/07/2019

Security continues to be a top issue for organizations. To have in-depth conversations about the security landscape, tech marketers need to understand the evolving security roles and technologies organizations are investing in. Fortunately, CSO’s SVP/Publisher, Bob Bragdon, is here to share the insights you need. Straight from the Security Priorities Breakfast in Palo Alto, CA […]

A Guide to the CIO’s Tech Priorities & Spending Plans

01/03/2019

This executive summary, based on the CIO Tech Poll: Economic Outlook 2018 and CIO Tech Poll: Tech Priorities 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines CIOs’ investment strategies and where IT leaders will be spending their money in 2019. Download the summary for […]

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