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Understanding the Internet of Things Purchase Process [Infographic]


According to IDC, worldwide spending on the Internet of Things (IoT) is forecast to reach $806.7 billion in 2020, an increase of 14.9% over the $701.9 billion spent in 2019. Based on various IDG research studies, this infographic outlines what goes into the IoT purchase process – who’s involved in the decision-making, the content they rely […]

CIO Tech Poll: Tech Priorities 2020 Executive Summary


The CIO Tech Poll: Tech Priorities 2020 research outlines the technology areas that IT leaders will focus on in the upcoming year and measures the spending direction for each of these technologies. Even before the global pandemic brought by COVID-19, the focus on balancing innovation and securing the organization were top of mind, as the results found […]

Security Impact of COVID-19 [Infographic]


Based on the CSO Pandemic Impact Survey, which was fielded between March 19-23, 2020, this infographic outlines how COVID-19 is affecting the security within organizations. As employees rapidly transitioned to working from home, IT and security departments were tasked with making sure their security infrastructure was prepared. Continue reading below to see how businesses have […]

Understanding the Networking-Specific Purchase Process [Infographic]


According to Network World’s 2020 State of the Network research, 91% of networking professional say that their working relationship with business management is highly/somewhat collaborative. This confirms the crucial role of the network and the importance of networking technologies to organizations. Based on various IDG research studies, this infographic outlines what goes into the networking […]

MarketingFit Social Media Marketing 101


Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the B2B world, marketers are still struggling to figure out the right social media strategy. So how do you go from using social as a megaphone shouting offers and promotions to a true channel […]

Technology Content Marketing 2020: Benchmarks, Budgets, and Trends


Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and benchmark yourself against the competition. Download the report to learn: Top content challenges that tech marketers face Content marketing goals for the coming year Leading […]

MarketingFit Content Marketing 101


Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage their target audience. So, how do you create great content that will resonate with tech buyers and make your organization stand out from the rest? […]

2020 State of the CIO White Paper


As IT leaders take charge of an expansive business strategy and revenue-generation portfolio, they are finally scoring recognition for their leadership talents. This white paper, based on the 2020 State of the CIO research, outlines the areas where the CIO’s role is developing, the tasks that currently make up their responsibilities, and the tasks they […]

2020 IDG Partner Marketing White Paper


Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps defines the value of partner marketing along with the benefits and challenges that marketers experience. The good news is that the value of partner marketing […]

2020 IDG Partner Marketing Study


First conducted in 2014, the 2020 IDG Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place. This year the study found that 62% of those involved in partner marketing decisions believe that partner marketing is a necessary tactic that provides […]

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