Tools for Marketers

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled our resource library of blogs, research and marketing tools all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

2022 State of the CIO Study

Last year, technology and IT leadership stood front and center – the driving force behind transformation and orchestration of new digital strategies. […]

2022 State of the CIO Executive Summary

While CIOs were the surprise pandemic hero and the force behind digital innovation, IT leaders spent the better part of the last […]

2022 Role & Influence of the Technology Decision-Maker White Paper

Despite a series of setbacks that frustrated recovery attempts in 2021, businesses continue to forge ahead with digital transformation initiatives and their […]

2022 Role & Influence of the Technology Decision-Maker

Fueled by the necessity presented due to the pandemic, organizations continue to seek out and adopt new technologies. Among many things, these […]

Security Priorities for the EMEA Region

This EMEA-specific IDG Security Priorities executive summary provides insight into the current security projects that organizations are focused on today and in year ahead. […]

22 for 2022
IDG Observations for the Year Ahead

We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:

Insight into the Priorities of APAC Security Leaders

According to IDG’s 2021 Security Priorities research, the Asia-Pacific region leads the nation in ransomware and other cyberattacks. This is weighing on security […]

2021 Digital Business Executive Summary – APAC Region

Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives APAC organizations are planning for, challenges […]

Peer Insight: How Four Marketing Executives Utilize ABM

Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a […]

Data & Analytics is Driving The Business Forward [Infographic]

According to the 2021 Data & Analytics Study, 61% of IT decision-makers (ITDMs) agree that the pandemic accelerated their organization’s data-driven strategy. […]

IDG CMO Perspectives: Aerospike

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

2021 Digital Business Executive Summary – EMEA Region

Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives EMEA organizations are planning for, […]