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2019 Digital Business Executive Summary


Based on the 2019 Digital Business research, this executive summary outlines organizations’ current and future digital-first adoption plans. For most organizations, digital transformation has gone from a leading-edge ambition to a business imperative. IT strategies have become more interwoven with business strategy as companies look for new ways to engage with customers, bring more innovation […]

2019 Digital Business Research


The second annual IDG Digital Business study was conducted to gain a better understanding of where organizations are in their digital-first approach. The findings show that establishing a digital business is top of mind, as 91% of organizations have adopted, or have plans to adopt, a “digital-first” business strategy – which is up slightly from […]

The Drive to Transform Powers a More Inclusive Buying Dynamic


Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved in the tech purchase process, how the buying cycle differs by the technology being purchased, and how the digital-first mindset is affecting these changes. This […]

2019 Role & Influence of the Technology Decision-Maker Research


The 2019 Role & Influence of the Technology Decision-Maker study provides in-depth information about the evolving influence IT decision-makers play in today’s corporations. In its 12th year, the study looks at the current types of technology purchases that are being made, how IT decision-makers are educating themselves throughout the tech purchase process, and their expectations […]

CIOs Strive for Strategic Growth


Heads of IT are broadening their strategic role and collaboration with line of business (LOB) to ensure a smooth maturation of digital business transformation. This infographic, based on the 2019 State of the CIO research, explores the CIO’s influence, their new responsibilities, and the challenges they expect to experience as their role and the tech […]

Technology Content Marketing 2019: Benchmarks, Budgets And Trends


Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared with one year ago. Download the report to learn: The top 3 most effective content types and formats used by tech marketers Where tech marketers focusing […]

The Marketer’s Guide to Tech Industry Events


In recent years, industry events have emerged as an increasingly important part of a holistic marketing strategy. Organizations are allocating more of their marketing budgets to in-person events, using the events platform to showcase products, build brand awareness, and drive sales. Our Marketer’s Guide to Tech Industry Events research snapshot outlines the role that industry events play […]

MarketingFit Guide to: Marketing Your Technology to the Retail Sector


Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with a variety of responsibilities spanning both the IT and business side of retail organizations. Based on key IDG research studies, the State of the CIO research and Customer Engagement survey, this white paper will provide an […]

CIOs Embrace Strategist Charter as Digital Business Matures


IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO white paper shares data from the 2019 research, as well as insight from current CIOs, to explore the strategic role of the CIO along with their priorities […]

MarketingFit Guide: Marketing Your Technology to Millennials


More than one-third of the current workforce are millennials, surpassing Generation X in 2015 to become the largest share of the labor pool. Based on key IDG research studies, Role & Influence of the Technology Decision-Maker and Customer Engagement, this white paper will provide an understanding of how millennial ITDMs are involved in the tech buying process – whether […]

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