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Role & Influence of the Technology Decision-Maker 2015

The 2015 IDG Role & Influence of the Technology Decision-Maker survey was completed with the goal of gaining insight into the evolving role and influence of IT decision-makers in today’s corporations. This year, the study delves into the various types of IT organizations and how they differ, re-explores strategic partnerships and takes a closer look at emerging technologies in the purchase process.

Key Findings:

  • The majority of enterprise organizations (50%) currently have a federated IT structure, while 42% use a centralized model.
  • Executive IT and IT management are highly involved in the collaboration with departments outside of IT on projects or technical needs.
  • On average, IT decision-makers collaborate with 3.4 functions/titles and this varies by company size (3.9 enterprise vs. 3.1 SMB).
  • The CTO/IT architect/engineer is showing greater involvement in the IT purchase process, except in determining the business need and approve/authorize.
  • Emerging tech vendors are primarily found through research (67%), peer discussions (61%) and attending events (57%).
  • Customer service/response time, ability to understand business goals and objectives, post-sales support and services, and long-term viability of company are critical for vendors to become a valued strategic partner.
  • Peers remain the number one source for technology information, however how IT decision-makers engage with peers and tech vendors varies greatly by their type of interaction.

IDG’s 2015 Role & Influence survey was conducted online among audience members of IDG brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) via pop-up and email invitations. Results are based on 1,249 qualified respondents.

View the infographic here.

For more information on this study, view the excerpt below. To request a meeting with an IDG sales executive to walk through the full study, please complete the form below.


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