Tools For Marketers

Role & Influence of the Technology Decision-Maker 2015

The 2015 IDG Role & Influence of the Technology Decision-Maker survey was completed with the goal of gaining insight into the evolving role and influence of IT decision-makers in today’s corporations. This year, the study delves into the various types of IT organizations and how they differ, re-explores strategic partnerships and takes a closer look at emerging technologies in the purchase process.

Key Findings:

  • The majority of enterprise organizations (50%) currently have a federated IT structure, while 42% use a centralized model.
  • Executive IT and IT management are highly involved in the collaboration with departments outside of IT on projects or technical needs.
  • On average, IT decision-makers collaborate with 3.4 functions/titles and this varies by company size (3.9 enterprise vs. 3.1 SMB).
  • The CTO/IT architect/engineer is showing greater involvement in the IT purchase process, except in determining the business need and approve/authorize.
  • Emerging tech vendors are primarily found through research (67%), peer discussions (61%) and attending events (57%).
  • Customer service/response time, ability to understand business goals and objectives, post-sales support and services, and long-term viability of company are critical for vendors to become a valued strategic partner.
  • Peers remain the number one source for technology information, however how IT decision-makers engage with peers and tech vendors varies greatly by their type of interaction.

IDG’s 2015 Role & Influence survey was conducted online among audience members of IDG brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) via pop-up and email invitations. Results are based on 1,249 qualified respondents.

View the infographic here.

For more information on this study, view the excerpt below. To request a meeting with an IDG sales executive to walk through the full study, please complete the form below.


Related Tools For Marketers

How IT Stays Current During Digital Disruption
Digital Transformation, IT Buyers Journey, Research Topic

Request Research Briefing