Tools For Marketers

2020 Customer Journey Poster

Explore the Elements of the Tech Purchase Process

The rules of the road to navigate the tech buyer’s journey are evolving, so we have created a guide to help you traverse the elements. Using the results of our research across tech decision-makers, this poster provides insight into the technology purchase process – who’s involved, how to increase trust, etc. – while highlighting the content types these decision-makers rely on, whether that be webcasts, podcasts or product demos to name a few.

customer journey

This resource will help you better understand:

check_icon.png Where your customers want to go

check_icon.png The conditions of their tech evaluations and decision making

check_icon.png Who is traveling on the journey with them

check_icon.png How to recommend the right directions (content)

check_icon.png What actions will make you a trusted guide

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