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MarketingFit Social Media Marketing 101

03/17/2020

Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the B2B world, marketers are still struggling to figure out the right social media strategy. So how do you go from using social as a megaphone shouting offers and promotions to a true channel […]

Technology Content Marketing 2020: Benchmarks, Budgets, and Trends

03/11/2020

Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and benchmark yourself against the competition. Download the report to learn: Top content challenges that tech marketers face Content marketing goals for the coming year Leading […]

MarketingFit Content Marketing 101

03/06/2020

Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage their target audience. So, how do you create great content that will resonate with tech buyers and make your organization stand out from the rest? […]

2020 IDG Partner Marketing White Paper

03/03/2020

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps defines the value of partner marketing along with the benefits and challenges that marketers experience. The good news is that the value of partner marketing […]

2020 IDG Partner Marketing Study

03/03/2020

First conducted in 2014, the 2020 IDG Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place. This year the study found that 62% of those involved in partner marketing decisions believe that partner marketing is a necessary tactic that provides […]

Getting the Inside Perspective: 2020 State of the CIO Webcast

02/05/2020

In its 19th year, the 2020 State of the CIO research highlights the growing recognition of the value that CIO’s bring to business strategy as well as their increasing customer-centric focus. This webcast, hosted by Adam Dennison, SVP/General Manager, IDG Events & Publisher, CIO, joined by Shannon Gath, VP & CIO at AMAG Pharmaceuticals; Nicole […]

MarketingFit Guide: Marketing Your Cloud Computing Products

12/20/2019

Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2019 Customer Engagement research, this white paper dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process including: the important players, who holds the budget, and the role of existing and new vendors. The data […]

MarketingFit Guide: Marketing Your Security Products

10/11/2019

Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2018 Customer Engagement research, this white paper dives into actionable insights regarding the security technology purchase process. You’ll explore key fundamentals of the purchase process including: the length, important players, and the role of existing and new vendors. The data also details IT leaders’ […]

Connected Consumers & The Tech That Intrigues Them [Infographic]

09/30/2019

Consumer technology spending is on the rise and passionate tech enthusiasts are not only buying new products, but they are also influencing the tech purchases of friends and family. Based on IDG’s 2019 B2C Audience Profile research, this infographic explores which tech products they’ll be spending money on in the coming year as well as […]

MarketingFit Guide: Marketing Your Data & Analytics Products

07/25/2019

Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2018 Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including: the length, important players, and the role of existing and new vendors. The data also […]

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