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2020 State of the CIO


CIO’s 2020 State of the CIO research helps define the CIO agenda for the upcoming year and outlines the responsibilities and challenges facing senior tech leaders. This year, the results highlight the growing recognition of the value that CIO’s bring to business strategy as well as their increasing customer-centric focus. Two-thirds (67%) of CIOs say […]

2019 Customer Engagement Study


In the 7th year of the study, the 2019 IDG Customer Engagement survey provides in-depth information on the various types and volume of content consumed throughout the technology purchase process. The research looks at how challenging it is for IT decision-makers (ITDMs) to find high quality information, the types of content they’re willing to register […]

2019 Role of the Developer Survey


The 2019 IDG Role of the Developer Study explores the roles that are fueling software development today. The roles involved in driving business forward through software development go beyond the traditional developer title – we see great involvement from architects, engineers, programmers – and their responsibilities appear to be growing. This 2019 research provides insight […]

Connected Consumers & The Tech That Intrigues Them [Infographic]


Consumer technology spending is on the rise and passionate tech enthusiasts are not only buying new products, but they are also influencing the tech purchases of friends and family. Based on IDG’s 2019 B2C Audience Profile research, this infographic explores which tech products they’ll be spending money on in the coming year as well as […]

2019 Security Priorities Study


IDG’s third annual Security Priorities study was conducted to gain a better understanding of the various security projects that organizations are currently focused on and will be prioritizing in the coming year. The research also looks at the challenges that take IT and security executives away from their strategic responsibilities, as well as the factors […]

CIO Tech Poll: Economic Outlook 2019


The annual CIO Tech Poll: Economic Outlook research was conducted to gauge how current economic conditions are affecting IT spending plans among IT leaders. The 2019 research reveals that IT budgets will begin to level out as IT executives are focused on balancing innovation and maintaining the status quo. This does not mean, however, that […]

2019 Digital Business Research


The second annual IDG Digital Business study was conducted to gain a better understanding of where organizations are in their digital-first approach. The findings show that establishing a digital business is top of mind, as 91% of organizations have adopted, or have plans to adopt, a “digital-first” business strategy – which is up slightly from […]

2019 Role & Influence of the Technology Decision-Maker Research


The 2019 Role & Influence of the Technology Decision-Maker study provides in-depth information about the evolving influence IT decision-makers play in today’s corporations. In its 12th year, the study looks at the current types of technology purchases that are being made, how IT decision-makers are educating themselves throughout the tech purchase process, and their expectations […]

IDG Customer Journey Research


For more than 10 years, IDG has been exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. We have continued to evolve the research by highlighting specific technologies, expanding content sources, and more. Here you can find all of the assets you need to […]

Technology Content Marketing 2019: Benchmarks, Budgets And Trends


Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared with one year ago. Download the report to learn: The top 3 most effective content types and formats used by tech marketers Where tech marketers focusing […]

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