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2019 Role of the Developer Executive Summary

11/13/2019

Examining the Many Roles & Responsibilities Within Software Development IDG’s 2019 Role of the Developer survey set out to better understand how developers are spending their time and what they’d like to focus more on, along with how technology modernizations are impacting their roles. This executive summary explores the current priorities of these individuals, the […]

MarketingFit Guide: Marketing Your Security Products

10/11/2019

Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2018 Customer Engagement research, this white paper dives into actionable insights regarding the security technology purchase process. You’ll explore key fundamentals of the purchase process including: the length, important players, and the role of existing and new vendors. The data also details IT leaders’ […]

2019 Security Priorities Executive Summary

07/31/2019

The 2019 Security Priorities executive summary provides insight into the factors that are driving security investment, the solutions and technologies that organizations are investing in to improve their security posture, and where companies are noticing some gaps in their security strategy. This year’s research found that organizations are taking security seriously, as 69% of organizations […]

MarketingFit Guide: Marketing Your Data & Analytics Products

07/25/2019

Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2018 Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including: the length, important players, and the role of existing and new vendors. The data also […]

MarketingFit Guide: Keys to an Effective Event Marketing Strategy to Reach Tech Buyers

07/09/2019

Events provide a great opportunity to showcase a product or service, build brand awareness, and drive sales. Tech marketers get it…it’s a critical part of a holistic marketing strategy. Successful event marketing means doing your homework before you invest in an event. It’s about knowing where your targets will be and what types of events […]

CIO Tech Poll: Economic Outlook 2019 Executive Summary

06/27/2019

This executive summary, based on the CIO Tech Poll: Economic Outlook 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines the business and global factors that have shifted IT budget plans in the past, and ones that are expected to shift budgets in the future. […]

2019 Digital Business Executive Summary

05/21/2019

Based on the 2019 Digital Business research, this executive summary outlines organizations’ current and future digital-first adoption plans. For most organizations, digital transformation has gone from a leading-edge ambition to a business imperative. IT strategies have become more interwoven with business strategy as companies look for new ways to engage with customers, bring more innovation […]

The Drive to Transform Powers a More Inclusive Buying Dynamic

05/07/2019

Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved in the tech purchase process, how the buying cycle differs by the technology being purchased, and how the digital-first mindset is affecting these changes. This […]

MarketingFit Guide to: Marketing Your Technology to the Retail Sector

02/20/2019

Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with a variety of responsibilities spanning both the IT and business side of retail organizations. Based on key IDG research studies, the State of the CIO research and Customer Engagement survey, this white paper will provide an […]

CIOs Embrace Strategist Charter as Digital Business Matures

02/12/2019

IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO white paper shares data from the 2019 research, as well as insight from current CIOs, to explore the strategic role of the CIO along with their priorities […]

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