B2B Lead Nurturing
Do you have content for each stage of the tech purchase process? If not, consider updating your content library. According to the 2017 IDG Customer Engagement research, 85% of tech decision-makers are more likely to consider a vendor that educates them throughout the purchase process. Explore the types of content they are looking for and when sales should follow-up in this B2B lead nurturing infographic made specifically for tech marketers.