Marketing Tools | White Paper

Content Customization Comes to the Fore


The Content Customization Comes to the Fore white paper takes a comprehensive look at the IDG Enterprise 2016 Customer Engagement research to better understand the content preferences of the tech buyer. The results show the importance of unbiased content as well as the credibility boost content receives when it is shared by a peer, whether it be digitally, socially or in person.

This white paper will:

  • Explain how customer journeys are unique and how content can be tailored to these tech buyers.
  • Provide a better understanding of timing, format and relevance of the content that your target audience is searching for.
  • Highlight content distribution methods—including video and events—that enhance customer engagement with your brand.
  • Show that purchase decisions can be positively impacted by interaction with a knowledgeable sales person.


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