Tools For Marketers

Cloud Research 2013

The 2013 IDG Enterprise Cloud Computing research was completed with the goal of measuring cloud computing trends among technology decision-makers including usage and plans across various cloud service and deployment models, investments, business drivers and impact on business strategy and plans.

Key findings include:

  • Most companies are still working to identify IT operations that are candidates for cloud hosting.
  • Cloud investments are up over last year, however, with enterprise organizations investing significantly more.
  • Private Cloud is the preferred model; however, growth in all models is expected over the next year and a half.
  • Lower TCO is a top selling point for both Private & Public Cloud.
  • IT is involved more often than non-IT decision makers when determining what Cloud solutions to purchase.
  • Most are confident that the measures/policies in place at their organizations will keep information in the cloud secure. However, they are still concerned about enforcing those policies.
  • When it comes to making Cloud offerings more attractive, vendors should consider organization size. Enterprises want different info from vendors than SMB.

IDG Enterprise’s 2013 Cloud Computing research was conducted online among the audience of six IDG Enterprise brands – CIO, Computerworld, CSO, InfoWorld, ITworld, and Network World – via web pop-up LinkedIn forums and email invitations. Results are based on 1,358 respondents.

For more information on this study, view the excerpt below. To receive a PDF of the research contact Sue Yanovitch.


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