Companies Link for Success
Alliance marketing is becoming a critical component in successful technology companies. Often formed to promote a new device, unified solution or concept, alliances can give companies greater market presence in areas that, alone, they may face more competition. Given the growing importance of alliance marketing efforts, IDG Enterprise sponsored research across the B2B Technology Marketing Community on LinkedIn to help marketers benchmark their efforts against those of their peers. The results of that research, plus insights from leading alliance marketers, have been combined into a white paper designed to help elevate your alliance marketing efforts.
This white paper will provide insight into:
- Key ingredients for strong alliance partnerships.
- Common challenges faced within alliances.
- Common tactics used and how are those executed.
- How success is measured.