Tools For Marketers

Coping with Digitization

The Coping with Digitization whitepaper dives into the 2015 Role & Influence of the Technology Decision Maker study and how IT organizations are structuring to create the flexibility needed to meet emerging business needs, who the tech decision makers are and where they find the info they need during the purchase process. Understanding the environments and information needs will help you identify and engage the key tech decision makers.

Discover more about:

  • Various types of IT organizations and how they differ
  • What makes a strategic partnership
  • Emerging technologies in the purchase process
  • Sources of information relied upon and how to engage decision makers
  • And much more! 

 

 

 

 

 

 

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