Tools For Marketers

Customer-Centric Marketing

Digital transformation is putting more emphasis on the role of technology in driving the business forward – and IT decision-makers need relevant and educational information more than ever as they determine their digital business strategy. The third in our series of Customer Journey posters, this poster provides insight into the technology purchase process – who’s involved, how to increase trust, etc. – while highlighting differences in the key components of the process depending on the technology being purchased.

This poster will help you:

  • Learn how the purchase process is evolving with the adoption of new technology
  • Ensure your sales team is aware of your customers’ preferences for proper engagement
  • Understand the factors and content that help elevate relationships with IT decision-makers

For more information on the research highlighted in the poster, please explore our Customer Engagement and Role & Influence of the Technology Decision-Maker studies.

To request a meeting with an IDG sales executive to walk through the full study, please complete the form to the top right.

Download a PDF of the 2018 poster or request a printed copy to be mailed to you below*.

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*In order to be mailed a poster, you must have a technology marketing title and reside in North America.


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