Marketing Tools | Infographic

Connecting Content Marketing to Sales


Expanding off of our 2015 Customer Journey Poster, this infographic poster* is your tool for providing a seamless experience during the tech purchase process. Highlighting research from the 2015 Role & Influence of the Technology Decision-Maker and 2016 Customer Engagement studies, “The Full Funnel Approach: A Guide for Connecting Content Marketing to Sales” flows through the six steps needed to connect your content marketing to sales.

This poster will help you:

  • Understand your customers and the content they are searching for.
  • Engage with customers and prospects by creating the right tools, for the right audience at the right time throughout the purchase process.
  • Learn how to nurture your leads so they become the quality customers you’re looking for.
  • And more!

For more information on the research highlighted in the poster, please explore our Customer Engagement and Role & Influence of the Technology Decision-Maker studies. Interested in our 2015 Customer Journey Poster? Download a PDF of the poster here.

Download a PDF of the 2016 poster or request a printed copy to be mailed to you below*.

Since this poster was created, we’ve created a 2018 poster! View or download the latest poster here

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*In order to be mailed a poster, you must have a technology marketing title and reside in North America.

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