Connecting Content Marketing to Sales
Expanding off of our 2015 Customer Journey Poster, this infographic poster* is your tool for providing a seamless experience during the tech purchase process. Highlighting research from the 2015 Role & Influence of the Technology Decision-Maker and 2016 Customer Engagement studies, “The Full Funnel Approach: A Guide for Connecting Content Marketing to Sales” flows through the six steps needed to connect your content marketing to sales.
This poster will help you:
- Understand your customers and the content they are searching for.
- Engage with customers and prospects by creating the right tools, for the right audience at the right time throughout the purchase process.
- Learn how to nurture your leads so they become the quality customers you’re looking for.
- And more!
For more information on the research highlighted in the poster, please explore our Customer Engagement and Role & Influence of the Technology Decision-Maker studies. Interested in our 2015 Customer Journey Poster? Download a PDF of the poster here.
*In order to be mailed a poster, you must have a technology marketing title and reside in North America.