Customer Journey Poster 2015
A Complete Guide to Reaching IT Decision-Makers through Content Marketing
IDG Enterprise’s Customer Journey poster leads technology marketers clearly through the purchase process of IT decision-makers to ensure marketers deliver the right content, to the right person, at the right time and in the right format.
For more information on the research data that is contained in the poster, view our 2014 Customer Engagement and 2014 Role & Influence of the Technology Decision-Maker studies.
Since this poster was created, we’ve created two more! View or download our latest two versions here.