IDG Customer Journey Research
For more than 10 years, IDG has been exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. We have continued to evolve the research by highlighting specific technologies, expanding content sources, and more. Here you can find all of the assets you need to enhance your customer journey knowledge and tips for engaging with today’s tech decision-makers.
- 2018 Customer Engagement
- 2017 Role & Influence of the Technology Decision-Maker
- 2017 Customer Engagement
- Digital Transformation Raises the Bar and the Rewards
- Digital Transformation Opens New Paths to the Short List
- The State of Customer Engagement: It’s Complicated
Interested in learning more and diving deeper into the results? Complete the form to the right to request a meeting with an IDG sales executive to walk through the research.