IDG Customer Journey Research
For more than 10 years, IDG has been exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. We have continued to evolve the research by highlighting specific technologies, expanding content sources, and more. Here you can find all of the assets you need to enhance your customer journey knowledge and tips for engaging with today’s tech decision-makers.
- 2020 Role & Influence of the Technology Decision-Maker
- 2019 Role & Influence of the Technology Decision-Maker
- 2019 Customer Engagement
- The Need for Technology Advancements Progresses Despite Pandemic Disruptions
- The Drive to Transform Powers a More Inclusive Buying Dynamic
- Digital Transformation Raises the Bar and the Rewards
- 2020 Customer Journey Poster
- 2018 Customer Journey Poster
- 2016 Customer Journey Poster
- 2015 Customer Journey Poster
Interested in learning more and diving deeper into the results? Complete the form to the right to request a meeting with an IDG sales executive to walk through the research.