Mapping the Customer Journey
Mapping the Customer Journey dives into the 2014 IDG Enterprise Role & Influence of the Technology Decision-Maker survey and uses those results to help marketers understand who is involved in the IT purchase process, and how best to target them. The research examines the involvement of IT decision-makers during each stage of the IT purchase process and the primary influences and information sources they rely on throughout the purchase process.
This white paper will:
- Provide a better understanding of how IT decision-makers are using media—and what it means for you as an IT marketers.
- Present an in-depth look at how video is changing the way IT decision-makers evaluate technology for their organizations.
- Show how technology marketers can map marketing efforts to customers’ preferred information sources.