MarketingFit Guide to: Marketing Technology to the High-Tech Sector
Businesses today are constantly exploring new technologies to maintain their competitive advantage. As different industries begin to adopt emerging technologies tailored to their business needs, IT decision-makers in high-tech organizations must be aware of these adoptions in order to manage the innovation of their products. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how high-tech ITDMs are involved in the tech buying process – whether it be building vendor relationships, evaluating products and services to ensure security, or consuming vast amounts of content for research purposes.
The white paper will include:
- Structure of the IT department within high-tech organizations
- The collaboration that takes place throughout the purchase process
- Various sources these IT decision-makers use to make buying decisions, including events
- Strategic partnerships and vendor relationships
