Marketing Tools | White Paper

MarketingFit Guide to: Marketing Technology to the High-Tech Sector


Businesses today are constantly exploring new technologies to maintain their competitive advantage. As different industries begin to adopt emerging technologies tailored to their business needs, IT decision-makers in high-tech organizations must be aware of these adoptions in order to manage the innovation of their products. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how high-tech ITDMs are involved in the tech buying process – whether it be building vendor relationships, evaluating products and services to ensure security, or consuming vast amounts of content for research purposes.

The white paper will include:

  • Structure of the IT department within high-tech organizations
  • The collaboration that takes place throughout the purchase process
  • Various sources these IT decision-makers use to make buying decisions, including events
  • Strategic partnerships and vendor relationships

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