MarketingFit Guide to: Marketing Technology to the Education Sector
At a time when classroom teaching methods are regularly combined with high tech devices and tools, there is great opportunity with technology in the education industry. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how education ITDMs are involved in the tech buying process – whether it be building vendor relationships, evaluating products and services to ensure security, or consuming vast amounts of content for research purposes.
The white paper will include:
- Structure of the IT department within education organizations
- The collaboration that takes place throughout the purchase process
- Various sources these IT decision-makers use to make buying decisions, including events
- Strategic partnerships and vendor relationships