MarketingFit Guide to: Marketing Technology in the Government Sector
An industry whose responsibilities range from managing small-town tax bills to securing national secrets from cyber attacks, government IT decision-makers have their hands full. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how government ITDMs are involved in the tech buying process – whether it be building vendor relationships, evaluating products and services to ensure security, or consuming vast amounts of content for research purposes.
The white paper will include:
- Structure of the IT department within government organizations
- The collaboration that takes place throughout the purchase process
- Various sources these IT decision-makers use to make buying decisions, including events
- Strategic partnerships and vendor relationships