Marketing Tools | White Paper

MarketingFit Guide to: Marketing Technology in the Healthcare Sector


Focused heavily on data and analytics, the healthcare industry uses technology in all aspects of the business – whether it be patient, healthcare provider or biopharma based. Highlighting key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how healthcare ITDMs are involved in the purchase process from building vendor relationships to evaluating products and services, and to consuming vast amounts of content for research purposes.

The white paper will include:

  • Structure of the IT department within healthcare organizations
  • The collaboration that takes place throughout the purchase process
  • Various sources these IT decision-makers use to make buying decisions, including events
  • Strategic partnerships and vendor relationships

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