MarketingFit Guide to: Marketing Technology to the Manufacturing Sector
Tasked with advancing operations both physically and technologically, manufacturing IT decision-makers must stay up-to-date on upcoming tech trends – think IoT, artificial intelligence, and robotics. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how manufacturing ITDMs are involved in the tech buying process – whether it be building vendor relationships, evaluating products and services to ensure security, or consuming vast amounts of content for research purposes.
The white paper will include:
- Structure of the IT department within manufacturing organizations
- The collaboration that takes place throughout the purchase process
- Various sources these IT decision-makers use to make buying decisions, including events
- Strategic partnerships and vendor relationships