MarketingFit Guide to: Marketing Your Technology to the Retail Sector
Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with a variety of responsibilities spanning both the IT and business side of retail organizations. Based on key IDG research studies, the State of the CIO research and Customer Engagement survey, this white paper will provide an understanding of how retail ITDMs are involved in the purchase process – whether it be evaluating products and services, or consuming vast amounts of content for research purposes.
The white paper will include:
- Structure of the IT department within retail organizations
- The collaboration that takes place throughout the purchase process
- Various sources these IT decision-makers use to make buying decisions, including events