MarketingFit Guide: Marketing Your Cloud Computing Products
Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2019 Customer Engagement research, this white paper dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process including: the important players, who holds the budget, and the role of existing and new vendors. The data also details the top information sources cloud-focused ITDMs turn to, the types of content they rely upon, and vendor actions that lead to IT engagement.
Download the summary to gain deeper insights into:
- Why IT decision-makers may seek a new cloud computing vendor
- The full buying committee for the cloud purchase process, including the number of individuals involved
How cloud solutions are purchased – from new or existing vendors, or as additions or upgrades
- Only 38% of cloud computing specific downloaded content has proven valuable – what are their top relied upon types of content?