Tools For Marketers

MarketingFit Guide: Marketing Your Security Products

Based on IDG’s 2019 Role & Influence of the Technology Decision-Maker and 2018 Customer Engagement research, this white paper dives into actionable insights regarding the security technology purchase process. You’ll explore key fundamentals of the purchase process including: the length, important players, and the role of existing and new vendors. The data also details IT leaders’ top information sources, the types of content they rely upon, and vendor actions that lead to IT engagement.

Download the summary to learn:

  • How the budget for security tools and services is expected to change over the next 12 months
  • The full buying committee for the security purchase process, including the number of individuals involved
  • How security solutions are purchased – from new or existing vendors, or as additions or upgrades
  • Only 42% of security specific downloaded content has proven valuable – what are their top relied upon types of content?




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