MarketingFit Guide: Marketing Your Security Products
Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the security technology purchase process. You’ll explore key fundamentals of the purchase process including the types of security purchases being made and who’s involved in each stage of the purchase process. The data also details IT leaders’ top information sources, the types of content they rely upon, and vendor actions that lead to IT engagement.
Download the summary to learn:
- How the security budget is expected to change over the next 12 months.
- The full buying committee for the security purchase process.
- How likely security buyers are to consider a new vendor when making quick purchase decisions.
- Only 42% of security specific downloaded content has proven valuable – what are their top relied upon types of content?