MarketingFit Guide: Marketing Your Technology to Millennials
More than one-third of the current workforce are millennials, surpassing Generation X in 2015 to become the largest share of the labor pool. Based on key IDG research studies, Role & Influence of the Technology Decision-Maker and Customer Engagement, this white paper will provide an understanding of how millennial ITDMs are involved in the tech buying process – whether it be building vendor relationships, setting IT project goals, or consuming vast amounts of content for research purposes.
Download the summary to learn:
- The content consumption trends of millennial IT decision-makers.
- Which tasks and responsibilities this group is involved with throughout the IT buying process.
- The collaboration that takes place throughout the purchase process.
- How millennial ITDMs develop strategic partnerships and vendor relationships.