Tools for Marketers

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled our resource library of blogs, research and marketing tools all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

Tech Events in 2022: Digital, In Person or Both?

As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and […]

The Ascension of Security…Finally

In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her […]

Security Priorities: A Look Ahead [Infographic]

According to the 2021 IDG Security Priorities research, 91% of organizations are aware of what caused their security incidents in the past […]

How to Turn Your Native Content into Sales Leads

One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]

2021 Data & Analytics Executive Summary – APAC Region

Based on the 2021 IDG Data & Analytics study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in […]

2021 Data & Analytics Executive Summary – EMEA Region

Based on the 2021 IDG Data & Analytics study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in the […]

Marketing in a Cybersecurity Driven World

October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]

2021 Security Priorities Executive Summary

Based on the 2021 Security Priorities study, this executive summary provides insight into the various security projects that organizations are currently focused […]

2021 Security Priorities Study

As ransomware, phishing scams, and other cyberattacks such as zero-day vulnerabilities, increase, it’s weighing on security leadership and becoming increasingly difficult to […]

MarketingFit Guide: Marketing Your Technology to Millennials

More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching […]

There’s No Looking Back – The Future of Business is Digital

In 2021, digital transformation is engrained in business success; it’s nearly impossible to have one without the other. When used appropriately, technology […]

What Tech Buyers Value Most During Vendor Engagement

Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. […]