Tools for Marketers

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled our resource library of blogs, research and marketing tools all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex […]

CIO Pandemic Business Impact Study – Looking Forward

This study, the third in a series that has taken the pulse of tech decision-makers throughout the pandemic, turns the corner to […]

Explore the Role of the CIO in EMEA

CIO’s 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a new tech landscape. In […]

Content Marketing Pro Tips [Infographic]

There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared […]

Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?

Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they […]

Insight into the State of the CIO in APAC

CIO’s 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a new […]

4 Tips for Building Stronger Relationships through Virtual Events

IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for […]

A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World

There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. […]

2021 Customer Engagement White Paper

Based on the 2021 IDG Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of […]

2021 Customer Engagement Research

Oh, what a year it has been for technology. The pandemic served as a powerful accelerant for major IT trends as it […]

Understand the APAC Tech Purchase Process

Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase […]

CIO Role Expands into the Customer Experience [Infographic]

Looking ahead to the business initiatives that will drive the most IT investment throughout 2021, CIOs rank transforming existing business processes, increasing […]