Marketing Tools | Product Launch

Pipeline Activator™ from IDG

03/08/2017

Turn your target account list into actionable sales

Successful account-based marketing requires more than just a target account list. Without intelligence about who is likely to purchase next, sales and marketing teams risk losing important opportunities.

Pipeline Activator™ is the latest addition to IDG’s suite of account-based marketing services, ABM360®. The Software as a Service solution is available globally.

The subscription-based service leverages IDG’s unmatched insight on technology buyers and the intelligence the company has on purchasing intent.

Through its owned and operated properties and advertising network, IDG captures billions of intent signals – data that indicates purchase interest – from users each month, providing deep intelligence about its audience’s needs at every stage of the purchase journey.

Subscribers to Pipeline Activator will receive a login providing a global view of IT project activity and buying intent at the account level for their target lists, firmographic data, such as budgets and IT priorities, and exclusive verbatim interviews with buying decision-makers.The service drives qualified intelligence to support clients’ marketing and sales functions so that they can engage directly with the relevant buying team members.

Learn more about Pipeline Activator

Explore how other tech marketers are using account based marketing in their organizations

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