Tools For Marketers

Role & Influence of the Technology Decision-Maker 2014

The 2014 IDG Enterprise Role & Influence of the Technology Decision-Maker survey was conducted with the goal of gaining insight into the evolving role and influence of IT decision-makers in today’s corporations. The research examines the involvement of IT decision-makers during each stage of the IT purchase process and the primary influences and information sources they rely on throughout the purchase process.

Key findings include:

  • More than half of organizations (58%) responded that their CEO promotes technology as a critical/high priority for driving business innovation. (Click to Tweet)
  • Different IT management groups lead at each stage of the IT purchase process.
  • There are a large number of IT influencers, with 17 people typically involved at enterprise companies compared to six within SMB. (Click to Tweet)
  • Current vendors have an easier time getting on IT decision-makers (ITDMs) calendars. Traditionally, ITDMs spend 4.41 hours a week with current vendors compared to 2.54 hours with vendors they are not doing business with. (Click to Tweet)
  • To stay up-to-date on new technologies, ITDMs turn to trusted resources, including peers (71%), technology content sites (70%) and search engines (58%). (Click to Tweet)
  • The majority of ITDMs (70%) stated that the credibility of vendor content increases when it is associated with a trusted third-party. (Click to Tweet)
  • Video continues to be a popular tool for learning with the majority of ITDMs (88%) having watched a tech-related video in the past three months. Watching a tech related video results in ITDMs taking action; 63% research a product and 54% visit a vendor’s website or contacted a vendor for more information. (Click to Tweet)

IDG Enterprise’s 2014 Role and Influence of the Technology Decision-Maker was conducted online among the audiences of six IDG Enterprise brands – CIO, Computerworld, Network World, CSO, InfoWorld and ITworld – via web pop-up and email invitations. Results are based on 1,166 respondents.

For more information on this study, view the excerpt below. To receive a PDF of the research contact Sue Yanovitch.


Related Tools For Marketers

Role & Influence of the Technology Decision-Maker 2015
IT Buyers Journey, IT Decision-Maker, Research Topic
Mapping the Customer Journey
Marketing Tactics